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PCAM was organized in 2004 to serve the broad spectrum of professional coaches who live and work in Michigan, and to work for the advancement of professional coaching.

OUR MISSION
Our mission is to support and promote the highest standards of professional coaching in Michigan, and to be a vibrant community where coaches learn, grow and succeed.

OUR VALUES

Leadership
We will set a clear direction for the coaching profession that inspires authenticity, innovation and a pioneering spirit.

Service
We will be passionate about calling forth the magnificence of our clients and encourage them to expect more from themselves than they ever imagined.

JOIN PCAM
There are many benefits associated with becoming a member of PCAM:

• Connections
• Referrals
• Professional Development
• Business Development
• Community Outreach

The International Coach Federation
The International Coach Federation is the largest worldwide professional organization for business and personal coaches, and the source for those who are seeking a coach. The ICF is a nonprofit, individual membership organization formed by professionals worldwide who practice business and personal coaching. ICF has over 11,000 members in 80 countries, and 144 chapters in 39 countries.The ICF exists to Build, Support and Preserve the integrity of the coaching profession through programs and standards supported by the individual membership.

To Build... The ICF maintains a high visibility for the profession through public relations, publicity campaigns, marketing strategies and the Coach Referral Service (CRS). The CRS is an independent, non-profit ICF service which makes it easy for people to find the right coach for their needs.

To Support... The ICF develops and implements programs that assist in the professional development of its membership. In addition to the professional development opportunities of an annual conference, the ICF provides professional growth opportunities through its local, regional and virtual chapters throughout the world. Continual support is available through the ICF Web site and publications.

To Preserve... The ICF developed and promotes an industry wide Code of Professional Standards. ICF also developed the first universally accepted Certification process which will preserve the integrity of coaching through standardized credentials that assist consumers in choosing professional coaches, as well as a stringent Accreditation process for coach training programs.

Definition of Coaching
Coaching is an ongoing relationship which focuses on clients taking action toward the realization of their visions, goals or desires. Coaching uses a process of inquiry and personal discovery to build the client's level of awareness and responsibility and provides the client with structure, support and feedback. The coaching process helps clients both define and achieve professional and personal goals faster and with more ease than would be possible otherwise.

ICF Mission Statement
To be the global forum for the art and science of coaching, where we inspire transformational conversations, advocate excellence, and expand awareness of the contribution coaching is to the future of humankind.

ICF Website
www.coachfederation.com